Most freight brokers simply don't get it. They treat their carriers poorly. We treat ours like gold.The Gorilla model focuses on building and maintaining relationships in order to optimize your fleet usage and profits.
And, we keep your wheels moving! How are we going to achieve this goal? We insure your positive experience with Gorilla by funneling all of our operational interactions through a small team of employees. Every one of our carrier service people can see and can offer to you every load in our system, not just a small subset. Our entire model is built on doing the best thing for the customer, carrier, and employee, and this system provides the carrier with the best chance of finding the optimal load, the load with the least deadhead, repositioning the truck in the most desirable place, and with the best revenue
Our single point of contact philosophy carries over to our problem solving methodologies.
While we work very hard to predict and thereby avoid or minimize problems, they do happen. Our carriers will always deal directly with their representatives to work through these issues. And our employees are trained to do what is right every time. If the problem is a result of something the carrier has done, then we expect the carrier to help us correct the problem. If, however, the problem arises because of something the customer has done or Gorilla has done, then we take care of the carrier in the right way, regardless of how the customer approaches the problem.